Cake Experiential, RewardinMe team up to transform digital marketing sector - Coverage by Khmer Times

28 Jun 2023

I would like to express my sincere gratitude to KhmerTime for their exceptional coverage of the recent partnership between Cake Experiential and RewardInMe. The article titled "Cake Experiential & RewardInMe Team Up to Transform Digital Marketing Sector" effectively captures the essence of our collaborative efforts and the transformative impact we are making.

Giving a shot in the arm for the Kingdom’s digital marketing sector, Cake Experiential, Cambodia’s leading experiential marketing agency with a digital-first approach, has signed a Memorandum of Understanding (MoU) with leading gamification solutions provider RewardinMe.

The MoU was signed between Andy Ong, Chief Executive Officer of Cake Experiential (Asia), and Steve Wan, Managing Director of RewardinMe, in the presence of Nikki Sim, General Manager of Cake Experiential (Cambodia) and Kent Yong, Creative Director of RewardinMe Sdn Bhd.

The MoU paves the way for collaboration between the two parties, allowing Cake Experiential’s clientele to launch marketing campaigns using RewardinMe’s proprietary gamification platform. This partnership enables brands to acquire new leads, generate engagement, and foster customer loyalty through games.

In a statement issued to the media, Andy Ong said: “This move is a testament to Cake Experiential’s ability to adapt quickly to changing market demands and enhance consumer brand experiences. Gamification develops intrinsic motivation by fostering competition and evoking reward craving behaviour, allowing businesses to gain customer engagement, loyalty, and drive more traffic.”


Full article Link
Khmer Times KH



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