Introducing users to a suspense effect and helping them have fun and learn interactively will ensure higher lead conversion and better lead quality.

Reward and Retain new customers

In the app or web portal, sweepstakes can be launched regularly to generate app downloads & frequent check-ins, reactivate app users and boost loyalty programs.

Demonstrate expertise in relevant topics

With gamification, an insurance company can interactively convey knowledge on topics such as prevention, health, claims or cyber-security and show in a fresh, innovative way.

When it comes to sponsoring, there are multiple activation possibilities. Live events are a great way to engage customers with a few well-placed QR codes (e.g. fan magazine, field banner, concision stands, high traffic areas), with more of a focus on customer loyalty, competitions challenging the fanbase could be added to the newsletter alongside recent updates.