By displaying a QR code on the main stadium screens or on the tickets, you can lead the fans to an online gaming campaign. In doing so, the community can be strengthened and the amount of loyal fans will be increased.
Gamification offers the possibility to involve important sponsors and partners into your marketing campaigns. Prizes given out in gamified campaigns. In doing so, the awareness for your sports team can be increased while your sponsor or partner simultaneously can improve their visibility and connection to the brand of your sports team.
Merchandise is an important income channel and strengthens the community which is built around a sports team. To increase online as well as offline sales, gamification can be used to capture fans’ attention in an interactive and playful way. By launching a gamified campaign where every customer who purchased your products has the chance to win a discount for the next purchase, future sales and customer loyalty can be increased.