09 May 2023
Cake Experiential and RewardinMe have partnered to bring a state-of-the-art gamification engagement solution to brands in Cambodia, transforming how they engage, entertain, and reward customers.
Cambodian brands are set to benefit from a cutting-edge gamification engagement solution as Cake Experiential (Cambodia) Co., Ltd. and RewardinMe Sdn. Bhd. have entered into a strategic partnership. The Memorandum of Understanding (MoU) signing ceremony was led by Mr. Andy Ong, CEO of Cake Experiential (Asia), and Mr. Steve Wan, Managing Director of RewardinMe, witnessed by Nikki Sim, General Manager of Cake Experiential (Cambodia) and Kent Yong, Creative Director of RewardinMe Sdn Bhd.
RewardinMe's subscription-based gamification engagement platform allows companies across industries to boost engagement, reduce acquisition costs, and increase brand awareness. The platform has proven to be highly effective at enhancing marketing and business results, thanks to its flexibility, user-friendliness, and efficiency.
"We started RewardinMe because we noticed that our clients were struggling to keep up with the changing buying behaviors of their customers. Custom gamification campaigns were effective but expensive to build from scratch. So, we developed a technology platform enabling brands to reward everyday moments in apps and run marketing gamification campaigns with speed and scale," said Mr. Steve Wan.
He further explained, "We envisioned a technology platform that would enable brands to reward everyday moments in apps and run gamification campaigns independently, with an intuitive, self-managed game creation platform. We were confident that such a platform would fill a gap in the marketing tech stack, and it would serve as a turn-key solution for clients to entertain, reward, and engage customers. By building stronger connections with their target audiences, brands could foster deeper and more meaningful interactions. Gaming campaigns are 3x more effective in capturing attention, projecting a better brand image, and driving traffic."
The MoU paves the way for collaboration between the two parties, allowing Cake Experiential's clientele to launch marketing campaigns using RewardinMe's proprietary gamification platform. This partnership enables brands to acquire new leads, generate engagement, and foster customer loyalty through games.
"This move is a testament to Cake Experiential's ability to adapt quickly to changing market demands and enhance consumer brand experiences. Gamification develops intrinsic motivation by fostering competition and evoking reward craving behavior, allowing businesses to gain customer engagement, loyalty, and drive more traffic," added Andy Ong, CEO of Cake Experiential.
Nikki Sim, General Manager of Cake Experiential Cambodia, said, "Our deep understanding of the Cambodian youth, our diverse clientele, and the evolving market trends, including the digitalization of services such as mobile banking, make gamification a perfect fit for the local landscape. Our expertise in marketing for digital services allows us to create tailored gamification solutions that effectively resonate with the interests of Cambodia's younger generation, enhancing customer acquisition and retention for our clients. By staying ahead of market trends and embracing digital transformation, we are committed to delivering innovative and impactful experiences that truly connect with the Cambodian audience."
"We applaud Cake's recognition of the advantages in gamification as a brand marketing solution. We are humbled by the company's vote of confidence in our gamification platform and capabilities and applaud Cake's mission to offer the latest digital marketing tools to their customers," said Steve Wan.
With smartphone adoption and digital social media usage rapidly expanding in Cambodia, brands need to adopt a mobile-first approach to effectively engage with their consumers. The RewardinMe platform allows brands to create and manage their own white-labeled games, complete with content elements, social sharing, and rewards modules.
Experience the future of customer engagement with Cake Experiential and RewardinMe's innovative gamification solutions. To discover how your brand can benefit from our state-of-the-art marketing strategies and create memorable experiences for your customers, reach out to us at [email protected] to schedule a consultation. Embrace the power of gamification and elevate your brand's marketing success alongside industry leaders today.
Examples of RewardinMe gamification platforms can be found at the following links:
Malaysia-based RewardinMe Sdn Bhd is a No-code Gamification Engagement SaaS Platform that enables businesses to build strong relationships with customers in fun and rewarding ways. Transforming from transient and transactional to delivering continuous and meaningful customer engagements in the digital economy, the RewardinMe Gamification Engagement Platform has become a strong AdTech contender in the mobile-first economy. Powering large regional and global brands, the platform enables organizations of all sizes to monetize customer engagements by creating personalized, interactive revenue-generating digital experiences for millions of end consumers. In past years, RewardinMe has completed several successful campaigns with clients in Malaysia and Indonesia, increasing their revenue growth by five times and collecting over 10,000 shoppers' data in just two days.
Cake Experiential is a digital-first experiential marketing agency with a 15-year presence in Asia and eight years in Cambodia. The agency's prestigious clientele includes multinational corporations, global consumer brands, and industry leaders from finance, telecommunications, insurance, oil & gas, FMCG, fashion, and lifestyle sectors. Cake Experiential offers a comprehensive suite of services, including strategic branding and creative, digital marketing, technology development, media strategy, event management, and brand activation. With a proven track record of excellence, Cake Experiential has earned multiple accolades in regional marketing, digital, and business award categories, solidifying its reputation as a trusted partner in delivering innovative and effective marketing solutions.
Nikki Sim, General Manager
Cake Experiential (Cambodia) Co., Ltd.
Email: [email protected]