Gamification offers numerous benefits for event marketers, which can be categorized into three stages: before, during, and after the event.
𝑩𝙚𝒇𝙤𝒓𝙚 𝙩𝒉𝙚 𝙀𝒗𝙚𝒏𝙩:
𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧: Gamify your promotion strategy with pre-event challenges, games, or quizzes to generate buzz and drive registrations. Fun and engaging activities make potential attendees more likely to commit.
𝐁𝐮𝐢𝐥𝐝 𝐀𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧: Keep excitement high with interactive pre-event marketing like guess-the-word games or competitions. This maintains engagement and reduces registration cancellations.
𝐆𝐚𝐭𝐡𝐞𝐫 𝐀𝐭𝐭𝐞𝐧𝐝𝐞𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Use gamified registration forms, surveys, or quizzes to collect valuable data, helping you understand your audience and tailor the event experience. This also aids in lead generation and improving event ROI.
𝑫𝙪𝒓𝙞𝒏𝙜 𝙩𝒉𝙚 𝙀𝒗𝙚𝒏𝙩:
𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐀𝐭𝐭𝐞𝐧𝐝𝐞𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Incorporate games and challenges to make the event more interactive and enjoyable, fostering networking, learning, and entertainment. This is effective for both virtual and in-person events.
𝐁𝐨𝐨𝐬𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Encourage attendees to share their experiences online through gamified social media challenges, increasing your event’s reach and future event awareness.
𝘼𝒇𝙩𝒆𝙧 𝙩𝒉𝙚 𝙀𝒗𝙚𝒏𝙩:
𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐋𝐞𝐚𝐝 𝐍𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠: Use gamified follow-up campaigns with personalized challenges or rewards to keep leads engaged with your brand.
𝐂𝐨𝐥𝐥𝐞𝐜𝐭 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤: Implement gamified surveys or quizzes to gather insights on attendee satisfaction and preferences, helping you improve future events.
By strategically incorporating gamification into key campaigns aligned with your marketing objectives, you can create impactful event experiences that deliver results.